By Alexis Sam
First, it is essential to know the difference between advertising and marketing, also know Case Study: How Law Firm Marketing Can Increase Leads because both are important. Yes, Digital Legal Marketing is a possible practice for the law, and that it will not violate the Code of Ethics if done correctly.
Advertising, as we know, is one of the tools that Marketing predisposes to build strategies. So, we can say that Marketing is the pizza, and advertising is one of the slices.
As for strategies, these build the entire map of steps and guides of what should and should not be done. At first, from website creation, content for a blog, email marketing, social media, advertisements to others.
In this sense, Legal Digital Marketing is an extension of strategies to satisfy the audience.
If expanding the client base to the law firm is a priority, the attorney should consider a Digital Legal Marketing strategy. Not only today is it possible to highlight a law firm for clients who are already looking for such services on the internet, as well as prospective clients who are not even looking for a lawyer but who have the client profile desired by the firm. Especially online and ethically!
Is good old networking also Marketing? Yes, but this is just one of the ways to keep a network active. Because relying only on interpersonal relationships outside the internet to get new clients can make the office’s growth unpredictable, limited, or even stagnate the firm’s advancement. Since processes are migrating to digital media, the network can also be online. In case you are not convinced, we will list some effects of good Digital Legal Marketing:
Be Recognized As An Authority
First, people often look for experts to solve specific everyday problems. Therefore, to resolve issues that require legal support, the lawyer is expected to understand or at least communicate that he deeply understands the type of case demanded by the client.
Passing on trust is essential when hiring legal support, and digital media can be a strong ally for the lawyer to communicate that he understands the matter. Since what we know with propriety, we can usually explain it very well, can’t we? Therefore, registering and disseminating your legal knowledge in digital media (articles, videos, etc.) is a great way to transmit security and generate authority for new opportunities and the legal environment.
New Customers By Referral
Law is all about relationships, but despite doing a great job, many lawyers fail to receive referrals from their clients for simply disappearing after completing a lawsuit. So, if your customer doesn’t remember you anymore, how can he refer you? Therefore, it is no coincidence that the saying “who is not seen is not remembered” still crosses generations.
The use of email newsletters, constancy on social networks, or other digital ways to maintain a frequent relationship with the contact base is excellent ways to be always active with the contact network and thus receive new spontaneous referrals. To learn more on Case Study: How Law Firm Marketing Can Increase Leads you should visit different sites for more info.
